Dabur on sourcing drive in Northeast India

Dabur packs hot & sweet basket

A beekeeper collects honey from a hillside beehive (circled) in Nagaland
Guwahati, Aug. 11: Dabur India Limited is expanding its sourcing basket from the Northeast and has plans to procure honey and chilli from the region.
“We are actively exploring expanding our sourcing basket from the Northeast. Some of the raw materials being assessed from the region include honey and chilli,” Dabur India head-sourcing Somit Mukherjee told The Telegraph.
Dabur’s FMCG portfolio today includes five flagship brands. While Dabur is the master brand for natural healthcare products, Vatika stands for personal care, Hajmola for digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and skincare products.
The company is the largest player in the branded honey market, commanding over 75 per cent of the total share. The honey is currently sourced selectively from the Himalayas, the Nilgiris and the Sunderbans.
Mukherjee said the company sourced an assortment of herbs and spices directly and indirectly from the Northeast. In addition to some key herbs used in its Ayurvedic preparations, some key raw materials largely sourced from states of the region, including Assam, Nagaland, Meghalaya, Manipur and Arunachal Pradesh, include ginger, cinnamon, large cardamom and bay leaf.
The company’s executive director, sales, George Angelo, said the region was also a key market for some of Dabur’s beauty care and packaged fruit juice products.
“The key categories that are showing strong growth for Dabur in the region are personal care, beauty care, Réal packaged juices and Hajmola digestives. The consumers in the Northeast are highly evolved and their awareness levels on beauty care solutions in particular are high. Even when it comes to packaged juices under the brand Réal, the Northeast market has been driving demand for more exotic variants like plum and apricot juices as compared to the regular variants,” Angelo said.
He said while demand for exotic fruit juices and natural beauty care products had been growing at a steady pace in the region, distribution and last mile availability was always a challenge.
Dabur has addressed this distribution challenge through its Project Double that seeks to significantly enhance the company’s distribution footprint across India.
“Assam has been included as a focus state in this initiative, wherein we have doubled our direct distribution coverage in the key states to ensure higher penetration and last mile availability of products. Besides, trade promotions are being customised and focused servicing offered through a dedicated sales team in these markets,” Angelo said.
According to Spices Board, the Northeast has tremendous potential for largescale production of spices and it is anticipated that the region can create exportable surplus at competitive prices, ensuring that the country stays on top in the international spice market.
The board has proposed an outlay of Rs 66.75 crore in the Twelfth Plan focussing on development of large cardamom and other spices with respect to area expansion, irrigation and land development, mechanisation, organic farming and post-harvest processing.
In the Northeast, Nagaland honey is doing exceptionally well and has been certified organic. The state has already set a target to produce 2,000 metric tonnes of the product by 2020.
“Our production has been steadily increasing and we have set a target of producing 2,000 metric tonnes by 2020. The target looks stiff but we will try all our best to achieve it,” an official of the Nagaland Beekeeping and Honey Mission recently said.
The state is the first in the country to have a honey mission and has been taking a number of initiatives to promote the natural sweetener.
When it comes to the region’s chillies, Guinness World Records declared bhut jolokia as the world’s hottest chilli in 2007, bringing the Northeast produce into global focus.

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Years of education help create hiss-tory


The python and her eggs. Picture: LBCS

The birth of 32 pythons over a three-day hatching spell was a sight wildlife staff and researchers at the Laokhowa-Burhachapori wildlife sanctuary in Nagaon district would never forget.


But this instance of perfect conservation dynamics was no coincidence; it was the culmination of years of efforts to educate people, especially those residing in villages on the fringes of protected areas, about the need to protect and conserve wildlife.

The clock started ticking on June 16, when a 15-foot female python laid 38 eggs in the backyard of primary schoolteacher Kartik Sarkar’s house in Haribhanga Beelpar village on the fringe of Laokhowa wildlife sanctuary. Sarkar immediately informed the forest staff of the Gorajan range of the sanctuary.

The forest staff and a research team belonging to the Laokhowa Burhachapori Wildlife Conservation Society, an NGO, received total cooperation from the villagers as they began the process of relocating the python and her eggs. While the mother was released into the wild in Burhachapori wildlife sanctuary, the eggs were kept in a controlled environment in the sanctuary and monitored continuously by the research team.

The eggs started hatching three days ago. Today, 32 newborn pythons were released in a suitable habitat inside the sanctuary.

“Since pythons do not incubate their eggs, we were confident most of the eggs would eventually hatch provided these were closely monitored and protected from their natural predators. Usually, most eggs end up being eaten by monitor lizards, civet cats and mongoose, among others,” said Prasanta Bordoloi who was part of the research team along with Samarjit Ojah.

Though the Burmese rock python is widely found in the Northeast, the success of this effort was proof that awareness is the key to wildlife conservation.

“Such dynamics are very rare. The rescue of the python and the successful hatching of such a large number of eggs and their release in the natural habitat need to be cheered. Laokhowa and Burhachapori wildlife sanctuaries are ideal for undertaking such research and documentation. The Nagaon wildlife division and the society thank the fringe villagers for informing us about the snake and its eggs and for their active cooperation in the rescue operation,” said P. Sivakumar, divisional forest officer of the Nagaon wildlife division, which administers the Laokhowa and Burhachapori wildlife sanctuaries.

“The role played by the villagers in informing the forest staff is commendable. This was possible only because of increased awareness,” said Firoz Ahmed, a wildlife biologist with Aaranyak.

“Such positive cooperation from fringe village residents are critical for wildlife conservation in Assam,” Sivakumar added.

Sometime back, based on information provided by the villagers, a binturong, a rare and critically endangered species, was rescued from a village on the fringe of Laokhowa wildlife sanctuary. It was treated for minor injuries at the Centre for Wildlife Rehabilitation and Conservation, Kaziranga, and later released back in the wild.

Laokhowa wildlife sanctuary, with an area of 70.1 square km, is situated on the south bank of the Brahmaputra. It was declared a reserve forest in 1907 and upgraded to a wildlife sanctuary in 1979. Burachapori wildlife sanctuary is just north of Laokhowa. It was declared a reserve forest in 1974 and a wildlife sanctuary in 1995 and is spread over 44.06 square km. Both sanctuaries are part of the Kaziranga-Orang riverine landscape, which has been identified as a major gateway for straying animals within the protected areas of central Assam.


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From Australia and world over, best wishes for Pakke tiger reserve strike force



It will be a moment to treasure for the 40 members of the Pakke tiger reserve strike force on Monday when they get thank you cards from across the world in recognition of their impeccable wildlife protection record.

They received the third highest number of messages in the world, preceded only by a tiger reserve in Indonesia and Kanha in India. After all, theirs is a record that is not easy to beat — keeping the reserve free of poachers since the force’s inception in 2008.

Each card, received from various corners of the globe as part of WWF-India’s Cards4tigers campaign (panda.org/cards4tigers), is a pat on the back for each of these ex-armymen and local youths who have kept poachers at bay since they stepped out into the jungle five years ago.

In a postcard from New Zealand, Liam O’ Connor said, “I think you are doing a wonderful job in trying to stop poaching.”

In another from Australia, Nyla and Vernon Vaz said, “Thank you for protecting our forests, our wildlife and especially our tigers from poachers and from all other threats and dangers they face.”

The event is the Global Tiger Day that is observed annually on July 29 to raise awareness about and support for conservation of wild tigers. Several countries, including India, Bhutan, China, Nepal and the UK, are observing the day with various activities.

WWF-India is holding five events simultaneously in four tiger landscapes to honour forest guards as well as to raise awareness regarding the challenging work they do for tiger conservation. All events are being held jointly with the forest departments concerned.

In Arunachal Pradesh, parliamentary secretary (department of science and technology) N. Rebia, principal chief conservator of forests (wildlife) N.N. Zhasa and Pakke tiger reserve divisional forest officer Tana Tapi will attend the event. Students will present the postcards received from around the world to the strike force members.

The venue for the two-day programme will be the V.K.V. Boys School at Seijosa near the reserve. On July 28, various competitions, including skit, painting and story writing, have been planned involving students from four schools near Pakke. The prizes will be awarded the same day.

“We intend to bring young students and the hard-working strike force on one platform so that they can exchange knowledge. The students will also become aware about the efforts being made to protect the very important wildlife reserves,” Pallavi Chakraborty, project officer (species) WWF-India, North Bank Landscape Programme, Tezpur, told The Telegraph.

Pakke wildlife sanctuary is located in East Kameng district of Arunachal Pradesh and continues south, connecting to Nameri tiger reserve in Assam. It was declared a tiger reserve in 2002 by National Tiger Conservation Authority of India and is the 26th tiger reserve in the country. Six individual tigers were camera-trapped in the reserve during a recent monitoring exercise conducted by the forest department and WWF-India.

Development activities, poaching and indiscriminate illegal logging, leading to habitat loss, are some of its most prominent threats. But the forest personnel have never let these factors harm wildlife in the reserve.

“A ‘strike force’ comprising former army personnel and local youth, well versed in guerrilla warfare and having extensive knowledge of jungle craft, had been set up as a quick action team. They have done a good job of protecting the reserve. Most importantly, there has been no poaching incident in the reserve in the past five years,” Tapi said.


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Transmission line in Northeast India going through gibbon habitat

Gibbons on power tightrope

- Arunachal okays transmission line through crucial habitat
An adult male and female eastern hoolock gibbon. Telegraph picture
A proposed high tension transmission line is posing a threat to the habitat of the eastern hoolock gibbon, a “vulnerable” species according to the IUCN Red List, in Arunachal Pradesh, with environment activists asking the government to keep the animals in mind while clearing development projects.
Arunachal Pradesh power minister Tanga Byaling, however, told The Telegraph: “They won’t be affected if the line passes through.”
The project in question is a Power Grid Corporation transmission line that will cut through the habitat of the primarily arboreal (tree-dwelling) species found in Arunachal Pradesh’s Lohit, Dibang Valley and Changlang districts and Sadiya sub-division of Assam’s Tinsukia district.
The corporation has sought approval for diversion of 108.937 hectares in favour of Power Grid Corporation of India Limited for laying a single circuit 132KV transmission line from Roing to Tezu in Lower Dibang Valley and Lohit districts of Arunachal Pradesh.
The proposal envisages establishment of a power transmission network system associated with the gas-based power projects, being implemented by the ONGC and Tripura Power Company Limited for uninterrupted distribution of power among the constituent states of the Northeast. The proposed line will pass through three reserve forests.
The forest advisory committee under the ministry of environment and forests is scheduled to discuss the project in New Delhi tomorrow.
The estimated population of the eastern hoolock gibbon in the forest stretch between Roing and Tezu is around 1,000 — around 30 per cent of the state’s total population of 3,500.
Two species of hoolock gibbons, the western hoolock gibbon (Hoolock hoolock) and the eastern hoolock gibbon (Hoolock leuconedyes) are found in the Northeast. With long and slender arms, gibbons are swift — they can swing from tree to tree at speeds up to 55km per hour, covering up to 6 metres in just one swing.
Of the two, the western hoolock is listed as endangered in the IUCN Red List, while the eastern hoolock is listed as vulnerable.
Dilip Chetry, programme head, primate research and conservation initiative of Aaranyak — a biodiversity conservation society of the Northeast — said, “There are scientific papers stating that the said area is a habitat of the eastern hoolock gibbon. Any development project in that area should be taken up keeping the hoolock gibbon in mind.”
Sources said habitat fragmentation and hunting were the major threats to gibbons in the country and added to this situation was the lack of basic information and poor conservation awareness about the species among different sections of people, including the frontline forest department staff.
“The project, if it gets cleared, will fragment the habitat of eastern hoolock gibbon, which will be dangerous,” said a senior official of the Wildlife Trust of India, which is working on gibbon conservation at Dello, 20km from Roing.
According to sources, the state government has forwarded the proposal without any specific recommendations, stating that the assessment officer had not given any adverse comment on the matter. It said the project would not affect any stream, sea, waterbody or forest eco-system and the bio-diversity of the area.
The government said no unique eco-system was reported to exist on the land being diverted in both Lohit and Namsai forest divisions.
Interestingly, even the state forest department stated in its site inspection report that the area proposed for the transmission line was not significantly important from a wildlife point of view.
Justifying the proposal, the state government said the transmission line would serve as a stable and reliable source of power for the remote districts of Arunachal Pradesh, which have a sizable population. These areas are currently facing power scarcity, which is coming in the way of development and progress.

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Muga silk has a sanctuary now too...

Manas haven for muga

The muga silkworms that give Assam its famous golden thread now have a sanctuary on the fringes of Manas National Park.
A senior official of Central Silk Board said the move aimed at conserving the germplasm of muga silkworm as its habitats were fast eroding because of rapid deforestation for agriculture and human habitation.
The initiative is a collaboration of Central Silk Board and the department of sericulture, Bodoland Territorial Council (BTC). Altogether 100 acres of land have been demarcated in the Rangijora area of Kuklung forest range in Chirang district in Manas National Park.
The sanctuary was inaugurated on June 5 in the presence of Deven Boro, executive member, department of sericulture, BTC, Prafulla Kumar Hazowary, secretary, BTC, Kokrajhar, and Sarat Deori, joint secretary, Central Silk Board, ministry of textiles, among others.
“Being a single species silkworm, rearing of the stock in the same place for more than three to four generations shows an inherent tendency of inbreeding depression as indicated by the loss of its tolerance capacity to environmental variations. The germplasm is also fast depleting due to unabated deforestation and human intervention. To check further erosion of the valuable genetic resource of muga silkworm, there is an urgent need for conservation of muga in its wild habitat and to establish a sanctuary to conserve this valuable resource in its natural habitat,” Deori toldThe Telegraph here.
Another problem is that muga silkworm had always been grown outdoors and is prone to die in large numbers because of factors like global warming, climate fluctuations and pollution besides predators and diseases.
Muga, the golden yellow silk, is obtained from semi-domesticated silkworm, Antheraea assamensis. Earlier, several attempts were made by the line departments to conserve muga silkworms in the wild by demarcating a specific reserve forest as wildlife sanctuary. The attempts, however, failed because of administrative reasons.
The sanctuary has been set up in the BTC area, as it is an important seed pocket of muga and contributes about 30 per cent to the state’s silk output. Weaving is an integral part of Bodo culture and many families rear their own silkworms, the cocoons of which are spun into silk. Bodo girls learn to weave from a young age and no Bodo courtyard is complete without a loom.
“The present local (semi-domestic) stock is less tolerant to environmental factors causing diseases. For revitalisation of the existing stock, evolution of a variety or developing a vigorous breed is required for which exploitation of the genetic resource in the wild is required,” a scientist at Central Silk Board said.
Of the total Assam silk production of 2,019 metric tonnes in 2011-12, the production of muga was 115 metric tonnes. Muga provides self-employment to more than 44,000 families, including ancillary units, in the state. “It is an excellent initiative for conservation of muga germplasm and the area is suitable,” the divisional forest officer of Chirang, Suvasish Das, said.

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Assam arecanut leaf plates eye global market

Assam arecanut leaf plates on global route

After foraying into the country’s retail market and getting a toehold abroad, producers of Assam’s arecanut leaf plates are eyeing a share of the global market.
“We plan to net a turnover of Rs 10 crore from the present level of Rs 70 lakh in the next five years and also get into the export market, which will constitute 20 per cent of the plate sales,” Arindam Dasgupta, CEO of Tamul Plates Marketing Private Limited, told The Telegraph.
The Barpeta-based company has already bagged orders from the US and Canada, encouraging it to further tap the export market besides increasing its domestic presence.
Dhriiti, an NGO, started the areca nut leaf plate project in 2005. Subsequently, the villagers of the area who produced disposable plates using the areca nut leaf sheath teamed up with entrepreneurs to found Tamul Plates Marketing Pvt Ltd, which now looks after the marketing and other aspects of the business.
The company provides 100 per cent buyback guarantee to the plate producers and purchases their products on a weekly basis. Payments are made immediately based on a price set jointly by the two sides. “The company has a very stringent quality control process where each and every product procured is checked and graded according to quality. It absorbs the market shocks and lets the producer concentrate on the production aspects,” Dasgupta said.
He said demand was huge for the plates and there was an urgent need to increase production. “We sold 25 lakh pieces in 2012-13.”
The company has 10 wholesalers — one each in Guwahati, Tura and Dimapur, two in Delhi, two in Punjab, one in Patna, one in Mumbai and one in Calcutta. The retail chain, Spencers, is also selling the company’s plates in some of its stores, while plans are afoot to make it available in more retail stores across the country.
Its main competitors are producers based in Kerala, Karnataka and Tamil Nadu.
“There is also a suppy shortfall of bio-degradable disposables in the food service industry. It is estimated that eco-friendly biodegradable material manufacturers will occupy close to 10 per cent of the $32-billion disposables’ market in the food service sector. We would like to tap the huge natural resource potential available in this region and promote an eco-friendly product to provide employment to rural youth of this region,” Dasgupta said.
While admitting that their pricing was much higher than plastic or styrofoam products, being almost double in some cases, he said, “We are not catering to that market. Our target is the high-end market and to provide quality products to the customers. Our pricing is even higher than our southern competitors as we pay a fair trade price to the producers and raw material collectors. The procurement prices have increased by more than 200 per cent over the last five years.
“We do not have any fear of declining areca nut cultivation. At present, we are not even tapping 10 per cent of the available plantations in Assam. So we have lot of ground to cover,” Dasgupta added.

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Assamese cuisine goes global


Eatery busts a food myth
- Axomi plans to open outlets in US and Britain

 The “myth” that Assamese food cannot go global seems to be on the way out. The first Assamese speciality restaurant outside Assam, Axomi, which has opened in Bangalore, is spreading out and is planning to open branches across the shores.
“We will be opening more branches across Bangalore followed by other places in India. We are also looking at opening at least one branch in the US and in the UK in the next three to five years,” Srimanta Sharma, one of the three owners of the Axomi restaurant, told this correspondent.
He said, however, the current focus of the management is to nurture the brand to the maximum possible, systematically expand operations in Bangalore first and then venture to other cities of India. “All efforts will be to achieve the ultimate objective of putting Assamese cuisine on the global map” Sharma added.
The three promoters of the restaurant — Dipankar Kalita, Pranjal Medhi and Sharma — are from Bangalore.
Another advantage of having a restaurant in the garden city is that there is a very big Assamese community present in Bangalore comprising students, working professionals and also many families. So there is a ready clientele from day one.
Located at Koramangala (1st Main, 7th block), in Bangalore, the restaurant opened onmakar sankranti.
“The idea was to expose and take forward to the rest of India the wonderful cuisine of Assam. In India, cuisine from Bengal, Punjab, Rajasthan and south India have evolved over a period of time and are now known and very successfully accepted across India. We believe that our Assamese cuisine, too, has the same potential and so this initiative. We wish to take Assamese cuisine globally in the next couple of years. Food is an intrinsic part of one’s culture and identity. As an initiative to showcase the beautiful culture and heritage of the Assamese people, we have adopted the route of food and hence the restaurant,” Sharma added.
He said it is a myth that Assamese food cannot become commercial. “From day one (Uruka morning) our restaurant in Bangalore has been stormed by crowds and people have been coming back for multiple (three to five times) repeat visits as well. We are overwhelmed with all the response received so far. What is very satisfying is that the people who had come and visited the restaurant were not only from the Assamese community but also from other Indian communities as well as Americans, British, Germans and Nigerians.”
“The restaurant has been running to full capacity on all weekends and to about 70 per cent capacity on weekdays in its first month of operation. So it was a myth that Assamese cuisine cannot be commercialised and we are glad we could bust it completely,” Sharma added.
Some of the favourite dishes of the restaurant are rou fish in outenga curry, kawoi fish with teel (black sesame) curry, magur fish with skunk vine (bhedailota in Assamese),hilsa fish steamed in white mustard, duck roast with black sesame and hanh aru sal komora (duck meat and white gourd). “The offerings will be always Assamese cuisine at all times and no dilution will ever take place whatever be the market situation. “Speciality also signifies the single-minded objective of sticking to our core and developing a niche for Assamese cuisine,” Sharma said.


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