lassi and flavoured milk from Purabi-assam's milk dairy brand


The West Assam Milk Producers’ Cooperative Union Limited (WAMUL), the creator of Purabi brand, will introduce two new products this summer. 
“We will launch two new products, lassi and flavoured milk, this summer to add variety to our product line,” the managing director of Wamul, M. Thakur, told The Telegraph.
The flavoured milk will be packed in cups, while lassi will be distributed in pouches.
India’s biggest milk cooperative Gujarat Cooperative Milk Marketing Federation has just launched lassi in the national market.
Thakur said all its milk products — cream, curd and paneer — were sold out on the occasion of Bhogali Bihu. Wamul was able to sell off 8,000kg of cream, 7,000kg of curd and 5,000kg of paneer.
The products were sold in the markets of Jorhat, Dergaon, Nalbari, Jagiroad, Pathsala, North Guwahati, Nagaon and Tihu.
To add new products, Wamul is planning to increase the storage capacity of the plant from 60,000 litres of milk per day to 1 lakh litre per day. Work has already started to increase the storage capacity of the plant.
The dairy plant was refurbished at a cost of Rs 2 crore. The official said by December the milk handling capacity would be increased to 40,000 litres per day, presently, it is 30,000 litres per day.
“Two and a half years ago, the handling capacity was just 300 litres of milk per day. The scenario has totally changed and in another two-and-a-half years, the cooperative will be able to run on commercial lines,” he said.
The dairy plant has not increased the prices of milk.
The official said Wamul was making cash profits at present and had not taken any loan. “It will be impossible to wipe out the accumulated losses which is in the range of Rs 25 crore,” Thakur said.
The company started making profits after it signed a tripartite agreement with National Dairy Development Board and Assam government in 2008.
Under the agreement, the board shall work out and implement long-term business plans for Wamul to improve procurement, processing, manufacturing, and marketing of milk and milk-products and for better utilisation of the infrastructure.


1 comment:

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